“What can I say, I believe in paying people for work”

THINK OF HIM as the Internet’s Al Gore. No, not the part about inventing it - the part about the imminent environmental meltdown. via The Inquirer
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I spoke at both INBOX and Internet Retailer recently, and at both events heard smart marketers ask, “Why do readers unsubscribe, ignore or complain about my emails? They opted-in!”

– Stephanie Miller from Return Path. Worth reading.

I’d like to extend Stephanie’s argument from senders to receivers and question whether permission is as relevant as it once was in terms of how ISPs, filters, and blacklists determine whether or not to block mail.

– Matt Blumberg from Return Path keeps the discussion going.

My two cents to add here is simply this (very brief, as I’m on an awful keyboard): Permission still matters. Opt-in still matters. ISPs define spam as mail their users don’t want, and if you don’t have permission, you’re clearly sending mail users don’t want. Spam complaint data shows a clear correlation: Mail that isn’t opt-it gets you much higher spam complaints than mail that is opt-in.

The RP folks raise great, valid points though, in that opt-in isn’t good enough. You can be all 100% opt-in, and still have very poor delivery, spam foldering, and blocking, because you’re still not sending users mail they want. That’s why even with opt-in permission, or even 100% confirmed opt-in/double opt-in, you don’t get a “get out of jail free” card directing your mail straight to the inbox.

That’s why relevancy matters, too.

Read More… (From Al Iverson’s Spam Resource)

“The system is very easy to manage and has significantly reduced the time I and, more importantly, all of my users have to spend on managing spam and related email threats each day. My users, my staff and I are all very pleased with this device.”

SonicWALL, Middle East and Africa today launched a new version of its Email Security solution that delivers powerful new performance and management capabilities to help keep organizations productive and safe … via AME Info
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If you’re not already dyslexic, a quick review of your spam folder is sure to make you think you are. via Media Orchard
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Davis Freeberg wrote an excellent piece on penny stock scammers putting advertisements in the top financial magazines. This is embarrassing enough - you’d expect Forbes to do a minimal background check on their advertisers, especially when the advertisement is stock related. But to make matters worse, Business Week and Smart Money ignored Davis’s email, while […]
Read More… (From SecuriTeam Blogs)

Playing around with kyte.tv while sitting at Munich’s tiny urban beach. Comments to this weblog entry: TrackBack URL for this entry: http://www.hebig.com/mt/mt-tb.cgi/3422 Post a new comment If you want to … via Heiko Hebig
Read More… (From Email Spam News)